Sandhya Kumar
Hi, I'm Sandhya, a marketing communicator who turns complex, technical ideas into messaging people understand and act on.
At DigiKey, I coordinate launch communications, product messaging, and global content across seven languages and three regions. Before that, I built a 93-page communications plan adopted by DigiKey's four communications teams, ran an influencer campaign for Ben & Jerry's at BU's PRLab, and supported clients across financial services and public affairs at Seven Letter.
I grew up in Chennai, India, and now live in the United States. Working across two cultures shapes how I think about audiences, especially when content has to travel across markets. My background in Journalism, Psychology, and English Literature keeps me curious about the people behind every message.
Lately, I've been focused on where communications meets product marketing: how messaging, positioning, and audience insight shape the way products land. I also write about what AI can genuinely do for content and communications work, testing it on real material at The Global Comms Desk.
If you're working on product launches, global content, or AI-assisted communications, I'd love to connect.
Work Samples
Coming out requires the careful confluence of many an element, especially in our here and now that accords far too much importance to external approval.
Three experiments in, and a pattern’s shown up that I didn’t expect going in.
For this one, I wanted to test the thing I actually know something about, whether AI can localize communications the way a person who lives inside two cultures would.
There is an untapped history aficionado in all of us. It awakens when we watch a movie, read interesting nuggets or watch the spectacular sight of a monument.
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Manager, Public Relations and Marketing Communications, DigiKey
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Vice President, Marketing and Communications, Emerson
Previously: Partner, Seven Letter -
Brand and Content Strategist, IBM India
Previously: Associate Editor, The New Indian Express; Head of Features, SouthFirst
Resume
Marketing communications professional with experience in product launches, messaging strategy, and content localization for global technology and consumer brands. Brings an editorial background, a research-driven approach, and a growing focus on product marketing and AI-assisted content.
